What makes content sticky?
1. Simple (very short and basic)
2. Unexpected (curiosity gap)
3. Concrete (e.g. relevant to COVID19)
4. Emotional (fun/fear, music-driven)
5. Story (e.g. woman looking for a mask)
Science shows that those are 5 of the key elements to make an idea stick.1
1Made To Stick, Chip Heath and Dan Heath (2007)