Suggest to build a connection with company purpose, missing, OKR.
This way learning can help the company innovate and further progress in direction operational excellence
Monitor yearly used learning investments and even share within company.
It provides a social anchor and enables people to compare and adjust their investment
And celebrate increased learnings and share success stories based on these learnings.
Interesting approaches
Introduce a Day of Learning and Innovation. At Blinkist we used one Friday per quarter that was especially dedicated to learning (either individually or in small free formed groups)
Make payment or reimbursement for learning super easy. E.g. via services Pleo where everyone can work with individual virtual credit cards.
Provide simple access to knowledge. Blinkist e.g. offers BlinkistBusiness where employees get access to Key Insights from over 5000 non-fiction books and podcasts. This way one can get a fast overview on topics and take an informed decision on what to drill down.