Claire’s pricing experiments are awesome. And the book - I already pre-ordered kind of one year ago and now I’m waiting
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Claire’s pricing experiments are awesome. And the book - I already pre-ordered kind of one year ago and now I’m waiting patiently to read it. I followed Claire’s approach in writing the book, the process of engaging with potential readers while writing and her high quality selection of book material like paper, font, etc. So - if you also want a special version - hurry up! Price soon goes down, but your option for an exclusive version too. Claire Wang • 1. Pricing & commercial strategy | Keynote speaker on influence and value | Author of The Price of Influence Ihre Serviceleistungen anzeigen €45 now, €16 on Amazon in September. Yes, you’re reading that right. It costs you more to pre-order my book now than later. So why on earth would anyone pay almost three times more for the same words? That answer is the product. Most non-fiction books never sell 1,000 copies. Even from the big publishers, two-thirds don’t get there in year one. So what chance does a first-time, self-published author have? I’m curious to find out. And while I’m at it, I’m curious how far I can push the price tag. Having spent my entire career in pricing, doing a pricing experiment for the launch felt obligatory. 🤓 So here’s what you get if you pre-order your book today: → The reasons people gave me for buying - and for passing - and what I learn from both. → The numbers: volumes, costs, margins, all of them. Whether they make me proud or make me wince, you’ll see everything. → Oh and the book. You’ll get two copies: One numbered, signed first edition to keep, one to gift. Both printed on the kind of paper, with the kind of binding, usually reserved for coffee-table books. Stocks are limited; can I reserve you a copy? Link in the comments - I look forward to sharing this journey with you. 😇